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Applied Neuroscience for sustainable futures ANA SUSTAINABILITY The Brain Economy as a Foundation for a Thriving Future As part of a global movement recognising brain health as essential to sustainable development, ANA supports this call for action. We contribute to objectives that seek scalable, ethical, and evidence-informed brain health initiatives, designed to empower individuals, communities, and systems around the world. At the Applied Neuroscience Association (ANA), sustainability begins with the brain. Healthy, functioning brains are essential to how we learn, work, relate, and innovate. From education and employment to leadership and care, our cognitive and emotional capacities are the unseen infrastructure behind every sustainable society. The global rise in mental and neurological conditions threatens not just wellbeing, but economic productivity and social cohesion. That’s why at ANA, we position brain health as a public good — a shared responsibility and a strategic investment. How ANA Contributes to Sustainable Brain Health We support a growing global network committed to transforming neuroscience into real-world impact. Through our Chapters, Special Interest Groups, and Applied Talks, we: Connect communities with the tools and understanding to support lifelong brain health. Equip professionals with up-to-date, ethical neuroscience insights to enhance practice across sectors. Encourage evidence-based approaches that prevent cognitive decline and support mental resilience. Support neuroinclusion and neuroequity, enabling diverse brains to contribute fully to society and the economy. Amplify global conversations around the societal value of neuroscience through accessible events, podcasts, and open learning. Towards a Brain-Healthy Economy We align with global initiatives that recognise cognitive capital — the sum of our population’s mental readiness, adaptability, and creativity — as essential to long-term economic and social progress. ANA helps translate this vision into action by: Nurturing ethical, applied neuroscientists who can serve as catalysts for change. Providing platforms where new ideas, practices, and policies are shared and scaled. Creating structures that help local initiatives have global reach — and global science make local sense. A sustainable future depends on healthy brains ANA exists to ensure applied neuroscience plays its part.

Global Applied Neuroscience Network ANA Global Network 4 Pillars 1. ANA MEMBERS ANA Members are curious about their brains! The ANA Network is free to join to encourage enthusiasts who wish to learn more about their brains. The Professional Register is designed for qualified professionals and academics in applied neuroscience and allied disciplines, offering the benefits of a network and recognition to support their work and impact. Our members accelerate neuroscience research to practice, bridging the gap between the lab and you! In academia, industry and society at large, driving social impact to enhance lives. 2. ANA CHAPTERS ANA Chapters are essential to building the ANA NETWORK, creating local hubs for applied neuroscience worldwide. London-based ANA HQ sets the ethical charter and unifies our global Chapter efforts, supporting local members to translate research that reflects cultural contexts and diverse voices. Local initiatives such as events contribute to a growing learning community, culminating in an annual Global ANA Day (#GAD). Each year, #GAD will focus on topics of global relevance, celebrating the brain for social impact to enhance lives. 3. ANA COLLABORATORS ANA Collaborators are foundational to fostering the sharing of specialisms and efforts, spanning across sectors such as neurodiversity in the workplace, educational neuroscience, healthcare technology, AI intersection with research, and policy making. By working together with Partners & Collaborators, we extend the reach of our respective missions, co-creating innovative programmes, impactful tools and meaningful initiatives. Advancing the ethical application of neuroscience for social impact to enhance lives. 4. ANA ADVISORY BOARD The Advisory Board is at the core of strategic governance and ethical oversight, comprising distinguished leaders from industry and academia. They mentor ANA's ethical leadership, social impact focus, and strategic business policy, as well as contribute to validating new models and driving future-focused initiatives. By leveraging their extensive expertise and networks, they reinforce our collective efforts to deliver ethical social impact to enhance lives. ANA Network at a Glance

UK Applied Neuroscience Network ANA Great Britain Chapter By working together in Chapters, scaling a global Network of Applied Neuroscientists, and allied disciplines, that have traditionally worked in silos, is possible. Chapters are local hubs, promoting collaboration and creating meaningful social impact within their communities. ANA HQ in London serves as the central headquarters for the global NEURO Network. It plays a distinct role in ethical leadership, governance, and the acting data controller, while supporting the development of Chapters worldwide. ANA HQ organises annual events, driving membership growth, and showcasing the impact of applied neuroscience by bridging the translation gap between discovery in the lab and you! We do this through 8 NEURO Events each year. If you’re passionate about being the voice of Applied Neuroscience in your region as a Founding Member or would like to explore partnerships, please contact us for details and eligibility: info@appliedneuroscienceassociation.com . ENGLAND CHAPTER INAUGURAL FOUNDING MEMBER LONDON Louise Baker louise@louisebaker.co.uk ANA CHARTERED ON 17th February 2022 WALES CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] Interested in this role? Contact us SCOTLAND CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] Interested in this role? Contact us Explore Other Chapters Explore Other Chapters Explore Other Chapters Explore Other Chapters

Applied Neuroscience Community in Nairobi Sarah Toner Founding Member of ANA Nairobi Chapter Email: sarahtoner@hotmail.com Social Links x ANA Nairobi Chartered on [date] A Bit About Sarah Everybody has a story, and your visitors would love to hear yours. This space is a great opportunity to give a full background on who you are and what you have to offer at your next job. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. Use this space to talk about how you started and share your professional journey. Explain your core values, your commitment to the workplace, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement. Meet Sarah on LinkedIn Dates Dates Dates This is a Job Description. Briefly describe your specific position, including details about important achievements and milestones. Make sure to include relevant skills and highlights, and don't forget to adjust the timeframe in the subtitle. This is a Job Description. Briefly describe your specific position, including details about important achievements and milestones. Make sure to include relevant skills and highlights, and don't forget to adjust the timeframe in the subtitle. This is a Job Description. Briefly describe your specific position, including details about important achievements and milestones. Make sure to include relevant skills and highlights, and don't forget to adjust the timeframe in the subtitle.

ANA Chapter Frankfurt Germany Founding Member and Community Champion Meet Gwen Bach Applied Neuroscientist & Chief Brain Health Officer at BEE NOVA, Founder Goals Ninja As a Full Member of ANA and Founding Member of the ANA Frankfurt Chapter, Gwen has supported the Association’s social impact mission since its inception. She is a key contributor to ANA’s initiatives and advocacy, and leverages her expertise to translate research into practical knowledge and actionable solutions that are aimed at enhancing everyday lives and organisational well-being. As the founder of Goals Ninja, Gwen has developed a framework grounded in neuroscience and behavioural psychology that helps individuals and organisations move from intention to meaningful action. Her work focuses on procrastination: identifying productivity barriers, setting achievable goals, and creating sustainable success. Applying evidence-based strategies, her goal is to empower people to build habits that align with their values and objectives. Goals Ninja Blog is a valuable resource where readers can expect straightforward advice, engaging stories, and free practical tools for everyday life. As Chief Brain Health Officer at BEE NOVA, the current focus is delivering BrainTools — a strategic platform for businesses seeking an ‘early warning system’ of employee feedback, powered by ethical AI and sustained through anonymity, enabling real-time insights into cognitive wellbeing, team dynamics, and organisational resilience. Gwen's Social Impact Pledge: 2 - PUBLIC EDUCATION AND AWARENESS Suffering in Silence: Masculinity, Mental Health, and Alcohol Self-medication As part of the ANA International Men's Day Celebration (#IMD2024) Forum, Gwen spoke about particular research that showed many men self-medicate with alcohol to cope with mental health issues, particularly anxiety and depression, often driven by societal norms that discourage vulnerability. Studies highlight a strong link between alcohol use and mental health problems, with alcohol consumption used to manage anxiety, social discomfort, and trauma. The COVID-19 pandemic intensified this behaviour, particularly among those experiencing heightened anxiety and depression. The stigma around mental health and masculine ideals exacerbates the issue, making men less likely to seek help. A comprehensive approach is needed to address this. In this Talk, we will initiate the conversation with a strategy that includes mental health awareness and reducing stigma around seeking support. Click the YouTube link below to listen to Gwen's talk. Contact and Resources Get in touch with Gwen and find out more about her work

ANA Full Member and on the ANA Advisory Board Meet Mookie Lee-Menuhin Acclaimed Concert Pianist and Cognitive Neuroscientist interested in expertise, peak performance, and eudaimonia. Mookie Lee-Menuhin integrates her professional musical pursuits with her passion for neuroscience to create meaningful social impact. A graduate with distinction in applied neuroscience from King’s College London, her research explores the neuroscience of musical expertise and performance and the experience of pleasure in music. Dedicated to using music as a means of healing, Mookie has worked on projects like the ‘Lullaby Project’ with El Sistema Greece and collaborated with UNHCR to promote peace through music. "She was part of the ‘lullaby project’ with El Sistema Greece, giving a concert that brought refugee and local children together at the Stavros Niarchos Foundation Cultural Centre in Athens in 2019. During the same year, in commemoration of the International Day of Peace, she collaborated with UNHCR, the UN Refugee Agency, delivering a speech and jointly hosting a concert with Barbara Hendricks." Her unique journey has earned her recognition from organisations like CERN (leading a 'Women in Science' conversation) and the SungJoo Foundation (ongoing volunteer work), showcasing just some of her innovative work at the intersection of neuroscience, music and global community social impact. Mookie is a Founding Member of ANA and Advisor to ANA, based in Switzerland. She has supported our mission since its inception, Mookie's Social Impact Pledge: 1. COMMITMENT TO EQUITY AND INCLUSION The Emperor’s New Clothes and Your Health Author: Mookie Lee-Menuhin December 2024 Mookie leads by example, by continuing to share her innovative, evidence-based insights through her music, advocacy, public speaking, and authorship. Discover her latest article here: Click ⤢ at the bottom right of the Article to enter full screen and view the article. The Article features a video on page 2 and a glossary and references, included at the end for further reading. Contact & Resources Get in touch with Mookie and find out more about her work

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ANA London Chapter Inaugural Member - Community Champion Meet Louise Baker "Leveraging Neuroscience insights to drive behavioural change, personal growth and wellbeing." Louise Baker is an experienced Applied Neuroscience Specialist and qualified Hypnotherapist, with nearly a decade of expertise in turning neuroscience insights into practical strategies for personal development and in the workplace. As the founder of Applied Neuroscience Strategies, she provides services that make neuroscience accessible and actionable, helping individuals and organisations improve relationships and well-being with themselves and others, through a deeper understanding of behaviour and the possibilities for change. Louise also dedicates her time to supporting those facing significant life challenges, through her work with Brainstrust (the brain cancer people) and the Made for Life Foundation (holistic cancer support), both registered charities. She delivers programmes designed to help individuals with cancer, and their carers, navigate their treatments with reduced anxiety and greater resilience. Her innovative approaches provide strategies to manage the emotional toll of uncertainty and waiting during treatment. With a professional journey that spans the police force and IT/digital sales management, Louise brings diverse experience from a significant career to her work. She holds an MSc in Psychology and Neuroscience of Mental Health from King’s College London and is a Founding Member of ANA. Passionate about making neuroscience relevant and practical, Louise's work is driven by a deep commitment to creating positive change in workplaces and individual lives. Louise's Social Impact Pledge: 4. SOCIALLY RESPONSIBLE RESEARCH & INNOVATION Vital Louise is both the voice behind and an investor in the innovative AI-powered platform for personalised meditations and coaching Vital. She works closely with co-founder Matt Monday. This Video explains the Vital mission and what it stands for. Alongside, Louise is passionate about supporting Brainstrust and the Made for Life Foundation , bringing Vital's personalised meditations to those who will benefit from this 'in-the-moment' support on their cancer journeys. Contact & Resources Get in touch with Louise and find out more about her work

Applied Neuroscience Community in Frankfurt Gwen Bach Founding Member ANA Frankfurt Chapter Email: gwen.bach@web.de Social Links: LinkedIn: https://www.linkedin.com/in/gwen-bach-2bba0229/ ANA Frankfurt Chartered on 15th May 2025 A Bit About Gwen 🧬 Applied Neuroscientist & Procrastination Nerd 🧠 Science-Based Organisational Training: Procrastination | Chronic Stress | Goals | No-Fluff, Practical Tools for Overcoming Procrastination. Currently planning my master thesis on the neuroscientific implication in organisational goal setting. What drives some employees to reach their goals while others disengage? Part of an incubator cohort in Germany developing an App for applied change. Work Experience June 2023 - Present Goals Ninja Founder/CEO https://www.goalsninja.com/

Verified Member of ANA ANA Member Badges Verified Member of ANA Professional Commitment The Applied Neuroscience Association (ANA) Member Badges signify your commitment to applied neuroscience and a professional affiliation with an Association providing. visible recognition of membership level and dedication to ethical professional practice. Using Your ANA Badge As a member, you are encouraged to copy and paste the relevant ANA Badge and display it on your: ✔ Website – Demonstrate your professional affiliation to clients and collaborators. ✔ LinkedIn Profile – Showcase your ANA membership as part of your professional identity. ✔ Other Social Platforms – Highlight your connection to ANA within your network. ✔ Email Signatures & CVs – Reinforce your alignment with ANA’s ethical mission and guiding principles. Using ANA Postnominals Members may use the following postnominals to indicate their membership level within ANA: ANA Full Member – AFM ANA Associate Member – AAM ANA Student/Graduate Member – ASG 📌 Important: These postnominals reflect membership status within ANA and are not professional accreditations. Once ANA becomes a licensed professional body, further accreditation options will be introduced. Supporting Your Professional Development ANA provides continuous professional development through Initiatives and networking opportunities, helping members strengthen their academic and professional portfolio. Contributing to external accreditation pathways, such as the those offered by the Science Council, demonstrating knowledge and broader scientific understanding to improve the application and communication of science. By actively engaging in ANA Initiatives—including speaking engagements, authoring articles and blogs, and participation in or leading Special Interest Groups—members can enhance their professional credibility and development in applied neuroscience and allied disciplines. Full Member Badge Awarded to academics and professionals who provide relevant verified academic qualifications, demonstrating advanced knowledge and expertise in the field. Associate Member Badge Awarded to academics and professionals who intersect applied neuroscience with their respective disciplines, such as law or counselling, enabling interdisciplinary collaboration. Student/Graduate Badge Recognises those in the early stages of their neuroscience journey, showcasing their dedication to learning and professional development in and outside the ANA Community.

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ANA is founded on an Ethical Charter and a set of Professional Guiding Principles for Applied Neuroscientists all over the world Professional Body Emerging cross-sector professional body As the first professional body for applied neuroscience in the world, ANA is shaping the future of this field by: Defining Professional Standards – established qualifications and standards to delineate applied neuroscience jurisdiction and to seek uniformity of expertise in practice. Establishing an Ethical Charter – developing codes of ethics to guide professional conduct and maintain public trust. Education & Training – setting up CPD educational requirements and training programmes to ensure practitioners meet established standards. Advocating for Authority – Lobbying for authority to regulate the profession, establishing applied neuroscience as a recognised profession across industry, education, and healthcare Recognition - pursuing formal recognition through instruments like Science Council Membership that demonstrates our commitment to supporting excellence in our scientific community, and the potential for a Royal Charter which grants independent legal personality, and defined objectives and governance structures Professional Membership Science Council Professional Registration Professional registration with the Science Council is a future goal for ANA. We aim to become a licensed professional body, enabling us to offer our members a direct route to registration, including titles such as Chartered Scientist (CSci) and Registered Scientist (RSci). In the meantime, ANA members may still apply for professional registration directly through the Science Council — provided they meet the eligibility criteria, including membership with one of the Council’s existing Licensed Bodies . We will share updates as ANA progresses toward becoming a licensed body. Professional Registration ANA Member Badges ANA Members receive a Member Badge to display as they wish on social profiles, business websites, professional networks and collaborating with ANA on events. These badges demonstrate a commitment to ethical practice, professional development, and advancing applied neuroscience. Each badge signifies a member’s alignment with the ANA Ethical Charter , their chosen Social Pledge(s) , and engagement with the wider neuroscience and interdisciplinary community. Whether you are a Full, Associate, or Student/Graduate Member, your ANA badge represents your dedication to ethical and professional standards in practice. ANA Member Badges