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Join a global ethical applied neuroscience network for academics and professionals, including allied disciplines About ANA NEURO CHARTER Your Applied Neuroscience Practice & ANA Ethical Practice Guidelines (AEPG) Read More > neuro network Your Expanding Global Network for Community, Connection & Collaboration Read More > neuro learn Your Hub for Life long Learning and Continuing Professional Development (CPD) Read More > WHO IS ANA? Becoming a member of The Applied Neuroscience Association (ANA) offers a unique opportunity to join a growing Association that is advancing the field of applied neuroscience. Membership gives you access to a global progressive Network of 1000+ members, expanding to an ANA Chapter near you. At ANA, we align with The Brain Economy Programme (2021): Brain Health + Brain Skills = Brain Capital, the 'capital' that fuels human and economic flourishing, realising our full potential through the paradigms of: neurodiversity : variations in human brain function and behavioural traits across different neurodevelopmental profiles neuroavailability : a dynamic state influenced by internal and external factors like brain health, nervous system regulation and environment neuroequity : fair access to ethical interventions, education, and healthcare — addressing disparities across communities and populations neurocapacity : collective brain health and brain skills within a workforce or society — and how environments support or inhibit brain capital neuroagency : capacity of individuals and communities to understand, harness, and shape their own brain health and brain skills neurocitizenship : individuals are not just passive recipients of neuroscience, but active participants in shaping ethical, inclusive, brain health The ANA Network is open to everyone and its free, to encourage enthusiasts to explore and learn more about their brain! Whether your a curious learner or a seasoned academic/professional, subscribe and take part! The ANA Community comprises registered Full Members, Associate Members, and Student/Graduate Members who join ANA to engage social pledges through ethical science communication and by applying neuroscience within their respective fields around the world to enhance lives. Registered ANA members commit to the ANA Ethical Practice Guidelines (AEPG) , with access to pathways for professional development through the NeuroEvents Calendar, Speaking and Authoring, SIGs and Chapters. As we pursue becoming a licensed Professional Body, our goal is to join a community of professional associations and learned societies working together to strengthen the collective impact of science for public benefit. To dive deeper, read on, or if you prefer a visual presentation scan the QR Code: WHY JOIN ANA? Upon joining, members have access to a Member Area, Member Chat, Special Interest Groups, and the opportunity to join or lead a local Chapter as they grow across the globe. Members can build a personalised profile that is your business card to connect with like-minded peers, and the general public in due course. Our work is led by our members, who advance their respective academic, research, and professional projects. These efforts are powered by ANA and collaborations and partnerships with members and other Associations/Societies, Institutions, and Organisations, in Healthcare, Education and Industry. Here is why becoming a member of ANA is a compelling choice: 1. Early Adopter Advantage Influence and Leadership: Become a founding member of a local Chapter and contribute to the establishment of standards, practices and strategies in a pioneering Association. Recognition: Stand out as an early supporter and advocate of the field as it gains credibility and visibility. 2. Exclusive Opportunities Be Part of the Journey: Collaborate with other like-minded professionals on creating and refining a professional body that aligns with the field's future needs. Networking with Innovators: Gain access to a community of forward-thinking professionals, leaders, and academics in applied neuroscience. 3. Shaping the Field Contribute to Standards: Participate in discussions, focus groups, or committees that define ethical and professional standards for the discipline. Drive Social Impact: Engage your social pledges that connect neuroscience research to real-world applications, helping to solve pressing societal issues, including your own research and professional projects. 4. Build Credibility Signal Commitment: Joining a professional body in its formative stage signals dedication to the field, demonstrating that you’re serious about professional growth and ethical practice. Be Ahead of Accreditation: Position yourself for a seamless transition into accredited membership once the body achieves formal recognition in 2026. 5. Personal and Professional Growth Access to Resources: Benefit from cutting-edge knowledge, professional development programs, and continual professional development (CPD) opportunities. Expand Your Influence: Gain opportunities to publish, speak, or contribute to initiatives that boost your profile in the field, such as producing a Talk Series or Podcast, or using the safe space to present business ideas. 6. Foster Collaboration Be Part of a Community: Join a growing network of individuals and organisations united by a shared mission to empower ethically applied neuroscience. Interdisciplinary Opportunities: Collaborate with professionals from allied fields to explore innovative applications of neuroscience. Meet members on the last Thursday of every month: ANA MEMBER CONNECT! 7. Ethical Alignment Support a Mission: Align with a body that promotes ethical applications of neuroscience, ensuring responsible and equitable practices. Promote Sustainability: Be part of an Association committed to long-term societal benefits through neuroscience. 8. Career Advancement Boost Your Profile: Being associated with an emerging professional body can enhance your CV and professional credibility, especially in fields where applied neuroscience is gaining prominence. Early Leadership Roles: Take on leadership opportunities in Committees, Special Interest Groups (SIGs), speaking, writing, Chapter leadership, or as a Mentor or Advisor as the Association grows. 9. Affordable Access to Lifelong Learning For the price of a cup of coffee each month, your contribution supports a global movement for social impact. JOIN US to unlock tools, insights, and connections that empower personal and professional growth. 10. Membership Options at a Glance Discover the unique benefits of ANA's four membership types. ANA Network is free and open to everyone. Explore the summary below and click through for detailed registered membership subscription information:

The Applied Neuroscience Association (ANA) is a professional body connecting a global Network of 1,000+ Members and ANA Chapters. Our Members bridge academic research discovery with demand, collaborating with Institutions and Corporations in industry, healthcare, and education for transformative social impact. The Professional Register recognises qualified neuroscience professionals and allied disciplines, while the free ANA Network welcomes all enthusiasts curious about their brains! The Applied Neuroscience Association The Applied Neuroscience Association The Applied Neuroscience Association The Applied Neuroscience Association Welcome to ANA Welcome to ANA Welcome to ANA Welcome to ANA Your Professional Body and Global Network for Applied Neuroscience 1881 ANA NETWORK 13 ANA ADVISORY BOARD 05 ANA CHAPTERS 40 ANA EVENTS Image by Santiago Ramon y Cajal (purkinje neuron from the human cerebellum, ca. 1900 Cajal Institute CSIC Madrid) (wikipedia commons) ANA is on a mission to empower ethically applied neuroscience for global social impact, bridging the translation gap between remarkable advancements in our understanding of the brain and nervous system, and you! King's Origins READ MORE 🌍 ANA Lunchtime Brain Breaks Celebrating Global Brains 16-20 March 2026 - virtual event Register HERE ! FREE to anyone curious about their brain Join us for ANA Virtual 'Lunchtime Brain Breaks' as we mark three celebrations in one week-long inspired event! Register once and use the same zoom link for all ten sessions. Drop in and discover the talks that interest you the most during your lunch break (all times are GMT): 16/03 12:00-13:00 The Body Budget Under Pressure: The Hidden Biology of Uncertain Times 13:00-14:00 Contributions of Childhood Adversity & Internal Distress in Adult Autism 17/03 12:00-13:00 Neuroleadership Model: PROWESS Focused on 'E' Emotional Intelligence 13:00-14:00 Cognitive Integrity: Protecting Decision Quality in an Overloaded World 18/03 12:00-13:00 A Peek into Neuroaesthetics: How Art Shapes the Brain and Mind 13:00-14:00 What the Research Won’t Tell You About AI and Mental Health 19/03 12:00-13:00 The Rosetta Stone of Inclusion: Neurodiversity-Translating Hidden Needs 13:00-14:00 Brain Development Across the Lifespan in the Brain Economy 20/03 12:00-13:00 The Neuroscience of Touch: Why and How Your Hands Can Change the Brain 13:00-14:00 Understanding the Benefits of Applying Neuroscience for Organisations Upcoming Events & Alerts Upcoming Events & Alerts Upcoming Events & Alerts Upcoming Events & Alerts 🌍 ANA Mental Health AI Global Symposium 14 MAY 2026 - London and streamed worldwide EARLY BIRD TICKETS on sale now - CLICK HERE ! FREE to registered ANA Members The brain economy x ai Reimagining Mental Health in the Age of Neuroscience, AI & the Brain Economy This flagship event will form part of a week-long programme of initiatives running from 11–15 May, during Mental Health Awareness Month. Brought to you by ANA’s global community of applied neuroscientists, clinicians, researchers, technologists, and invited guest experts what you will explore: This Symposium is for anyone curious about their brain to examine how artificial intelligence (AI) is shaping mental health research, practice, and future systems of care. The programme is structured around eight connected areas of inquiry: 🧠 Foundations — AI in Mental Health 🧠 Clinical Performance — AI Tools & Applications 🧠 Ethics and Governance 🧠 Cross Discipline/Sector Collaborations 🧠 Advanced AI for Mental Health 🧠 Data Quality, Validation & Risk 🧠 Applied AI — Optimising Mental Health Practice 🧠 Future Trends — Mental Health & AI This Symposium is framed within the broader Brain Economy Program , situating mental health and AI within a growing recognition that brain health and brain skills together described as Brain Capital in this program, are fundamental to the global economy and human flourishing. JOIN US to build your Brain Capital! IN-PERSON AND LIVE STREAMING WORLDWIDE Upcoming Events & Alerts Upcoming Events & Alerts Upcoming Events & Alerts Upcoming Events & Alerts Full Member Qualified Neuroscientist, Applied Neuroscientist, or Allied Discipline Full Members hold an MSc or higher in neuroscience, applied neuroscience, neuropsychology, neuropsychiatry, or a medical or research degree with neuroscience as a core component. Associate Member Academic or Professional, Advancing Neuroscience Applications in your work Associate Members hold an MSc or higher degree in a field outside of neuroscience or equivalent professional qualifications and are interested in integrating neuroscience applications into their work. Student/Graduate Studied or Studying Neuroscience, Applied Neuroscientist or Allied Discipline Student Members are those currently studying neuroscience, applied neuroscience, or an allied discipline with a core neuroscience component, such as a medical, psychiatry or psychology degree. Become A Member Become A Member Become A Member Become A Member Membership types & benefits Membership types & benefits Membership types & benefits Membership types & benefits ANA Members Promote Ethically Applied Neuroscience Research and Applications That Benefit Society Celebrating our Members Celebrating our Members Celebrating our Members Celebrating our Members Europe Asia Africa South America North America Great Britain Oceania Explore ANA Chapters Explore ANA Chapters Explore ANA Chapters Explore ANA Chapters Expanding the Reach of Ethically Applied Neuroscience for Global Impact newsletter News Alerts partnerships Working Together applied talks Lab to Life events ANA & Partners podcast Listen Here What is Applied Neuroscience and how can it help you and me? Neuroscience is constantly producing remarkable advancements in our understanding of the brain and nervous systems cellular and molecular structure, function and processes that dictate our every thought, our thinking about thinking, action and behaviours. In recent years there has been growing interest in findings from neuroscience research, beyond the domain of the natural sciences. Translating and applying the research into a societal context for lasting improvements in human health, the economy, and society as a whole. The role of language and critique in such Science Communication, bridging discoveries with demand, relies on an evidence-base that is translated ethically and free from dominant interests and ideologies. ANA's vision is empowering ethically applied neuroscience for global impact. Scan the QR Code to discover more: discover the brain discover the brain discover the brain discover the brain

Global Applied Neuroscience Network Chapters About ANA Chapters Connecting the Global ANA Network ANA Chapters are integral to our mission of empowering ethically applied neuroscience for global impact. Each contributing uniquely, through inclusive vibrant local communities, creating hubs of shared knowledge, expertise, and resources. Each Chapter unites academics, professionals, researchers and enthusiasts, passionate about understanding the brain, and applying that knowledge to solve everyday problems, intersecting neuroscience and society, with the following shared goals: Collective Social Impact: Each Chapter is dedicated to empowering ethically applied neuroscience for global impact in its region, organising around local social impact missions and in line with agreed Social Pledges. The ANA Network will grow to deliver our mission, by uniting resources and expertise, including linking the Network with local partners and collaborators. Building Sustainability: By showcasing applied neuroscience in society locally and collectively, ANA Chapters act as conduits for attracting new members, funding and investment. This enhances the global reach and effectiveness of our shared mission and neuro-initiatives, ensuring sustainable and measurable global social impact. Creating Opportunities: Establishing Chapters worldwide creates local hubs of expertise and innovation, supported by ANA HQ. This approach empowers Chapters to be more responsive to the unique needs of their communities, while amplifying diversity and inclusion through local voices and perspectives, led by a local Founding Member. We invite other passionate individuals worldwide to apply as Founding Members in their regions, contributing to our shared mission. Leading the charge are four beta Chapters, launching in São Paulo Brazil, Frankfurt Germany, Nairobi Africa, Hong Kong in May 2025! We are excited that Dubai Asia may also join the launch! Meet the ANA Chapter Founding Members Click through to view their details Explore ANA Chapters Explore ANA Chapters Explore ANA Chapters Explore ANA Chapters

ANA Full Member and Community Champion Meet Howard Childs Neurodevelopmental Practitioner and Clinician Specialising in Neurodiversity 35 years in the NHS and charitable sectors Introducing Howard Childs—a dedicated NHS professional of 35 years and leader in the autism community. As a neurodevelopmental practitioner with the Surrey and Borders Partnership NHS Foundation Trust, Howard has been instrumental in developing autism diagnostic services in Surrey. Beyond his NHS role, Howard works in the Charity sector where he is an advocate for neurodiversity, sharing his personal journey of being diagnosed with ADHD at age 50 to raise awareness and support others. With his extensive experience and deeply personal insights, Howard offers a unique and invaluable perspective on autism and neurodiversity, making him a leading advocate and thought leader. Here is an excerpt from his brilliant insights into 'Being Diagnosed with ADHD at 50 ': "We are noticing increasingly that many people seeing us suspecting they are Autistic are also describing ADHD symptoms. The newly published diagnostic manual describes the crossover and asks Autistic diagnosticians to consider ADHD." Howard's Social Impact Pledge: 3. ADVOCACY FOR MENTAL HEALTH AND WELLBEING Empowering Neurodivergent Men Countering Extremist Narratives As part of the ANA International Men's Day Celebration (#IMD2024) Forum, Howard's talk focused on the troubling rise in violent extremism, particularly the role of social media in amplifying extreme content in the U.K. Howard highlighted growing concerns that young neurodivergent men may be especially vulnerable to recruitment and exploitation by extremist networks. Drawing on his professional expertise and personal insights, his talk underscored the importance of informed, nuanced, and individual understanding, while cautioning against simplistic and stigmatising assumptions. His presentation aimed to spark ideas and provoke thoughtful discussion about the role and responsibilities of ethically applied neuroscience in addressing extremist narratives and supporting young neurodivergent men. Click the YouTube link below to listen to Howard's talk. Contact & Resources Get in touch with Howard and find out more about his work

ANA Guiding Principles for Global Social Impact Page Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Click Here Section Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. List Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. List Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. List Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. List Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Applied Neuroscience Community in London Treesje Verlinden Founder ANA Email: treesje.verlinden@appliedneuroscienceassociation.com Social Links: https://www.linkedin.com/in/treesjeverlinden/ ANA HQ Chartered on 17 Feb 2022 ANA HQ Community Pledge ANA is committed to building an open, ethical, and inclusive global applied neuroscience network, creating a platform and spaces for responsible translation of neuroscience, and meaningful connection across disciplines, sectors, and domains. We pledge to support ANA Vision, Mission and Values that foster critical thinking and care across a community that values evidence, equity, and social impact in how neuroscience is applied to everyday life. We act locally, collaborate globally, and contribute to the wider ANA mission of empowering ethically applied neuroscience for global impact. A Bit About Louise Louise Baker is an Applied Neuroscience with nearly 10 years of applying neuroscience to behaviours, personal and business change. She is the founder of Applied Neuroscience Strategies, a company that focuses on well-being and mental health matters, providing neuro-psycho education, and change interventions to individuals and workplace groups. She holds an MSc in Psychology and Neuroscience of Mental Health from King's College London and as an inaugural founding full member of The Applied Neuroscience Association (ANA), she makes complex neuroscience concepts and interventions accessible and beneficial to a wide audience and across sectors, driven by a shared mission and desire to enhance people's lives. Louise began her career with the Metropolitan Police, providing her with a rich insight into complex systems, public service, and frontline decision-making. More recently, her focus has shifted to the IT, AI, and digital information sectors, where she is an investor and a UK advocate for Vital — advancing trusted, ethical AI Meditation solutions; the first on-demand, personalised mindfulness platform. Louise is a also a Specialist Coach working with abrasive managers, a certified NLP master practitioner, an accredited hypnotherapist, trainer of hypnotherapy, and volunteer hypnotherapist and applied neuroscientist for Brainstrust, a brain cancer charity. she is passionate about making a tangible difference. Meet Louise on LinkedIn July 2024 - Present October 2019 - Present November 2009 - Present Vital.ai Applied Neuroscientist, Investor and Advocate Investor and United Kingdom advocate and voice for advancing trusted, ethical AI meditation solutions; Vital.ai, the first on-demand, personalised mindfulness platform. Runs a private practice in Marlow Bucks and Bude North Cornwall delivering coaching and personal effectiveness solutions to individuals within all styles of organisation. Applied Neuroscience Strategies Founder and CEO Applied Neuroscience and NeuroPsyche Specialist bringing brain-based strategies and consultancy to actionable interventions for individuals and the workplace. The Boss Whispering Institute Specialist Coach Boss Whispering® is the art and practice of coaching abrasive bosses

Discover ANA Chapters in North America: Empowering Applied Neuroscience across the continent through collaboration, education, and ethical social impact. ANA North America Chapter By working together in Chapters, ANA, our Members, and Partners advance a shared mission of scaling a global Network of Applied Neuroscientists and allied disciplines that have traditionally worked in silos. Chapters act as local hubs, cultivating collaboration and creating meaningful social impact within their communities and as part of the bigger movement, with ANA HQ at the heart. If you’re passionate about being the voice of Applied Neuroscience in your region as a Founding Member or would like to explore partnerships, please contact us for details and eligibility: info@appliedneuroscienceassociation.com . UNITED STATES CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] CANADA CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] MEXICO CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] Explore Other Chapters Explore Other Chapters Explore Other Chapters Explore Other Chapters

Volunteer opportunities in Applied Neuroscience Meet our Volunteers! ANA Volunteers form the backbone of an ecosystem built on the exchange of time, knowledge, expertise, and experience. Together, they contribute across diverse areas, including digital marketing, business mentoring, event organisation, speaking, authoring, podcasting, and more. Their efforts not only strengthen ANA but amplify its impact, fostering innovation, collaboration, and progress in academic, professional, and social contexts. Through their dedication, our values, vision, and mission come to life. Thank you for all that you do! Digital Marketing Advisor and Contributor (Founding Member, Focus Group, Speaker, Events Team, SIG Lead - Psychedelics) Heema Shah Contributor (Content Creator and Visual Communicator, Creator of the ANA Branding Toolkit including new LOGO) Gloria Freiin Michel von Tüßling Artistic and Scientific Advisor and Contributor (Author, Founding Member) Mookie Lee-Menuhin ANA Focus Group and Contributor (Founding Member, Speaker) Gwen Bach ANA Focus Group and Contributor (Founding Member, ANA Focus Group, Author, Speaker, Events Team) Alison Pittaway Contributor (Speaker, Events Team, SIG Lead - Eating Disorders) Margaux Mustos Contributor (Speaker, Events Team) Dominika Bedran ANA Focus Group and Contributor (Founding Member, Speaker) Louise Spurgeon ANA Advisor and Contributor (Speaker, Grant Funding) Karina Montanaro Contributor (Speaker, ANA Podcast TCK Series) Nicola Jane Gregory Would you like to volunteer? It’s simple! Click this link complete the form, and join us. Thank you for your support! Document

Applied Neuroscience Community in Dubai, Abu Dhabi Founding Member Dubai Founding Member Brazil Chapter Founding Member Brazil Chapter Founding Member Brazil Chapter Maria Haggo Founding Member ANA Dubai Chapter Email: maria@transform8now.com Social Links: LinkedIn: linkedin.com/in/mariahaggo ANA Dubai Chartered on 15th May 2025 ANA UAE Community Pledge In 2026, as the UAE continues to celebrate its economic and community ambitions, accelerate innovation and pace of change, the demand for high-performing cognition has never been greater. ANA UAE will focus on applied neuroscience to strengthen brain health and brain skills or cognitive performance in high-pressure, fast-growing workplaces. Our agenda will continue to connect research, corporate leadership, and practical application to support brain-healthy systems that enable sustainable performance, resilience, and human potential at work. A Bit About Maria Founder at Transform8 | TEDx Speaker | Neuroscience-driven Culture Transformation Consultant Transform8 is dedicated to revolutionising corporate cultures through conscious leadership and brain well-being. As founder of Transform8, Maria believes true leadership starts from within. Her approach emphasises a regulated nervous system, emotional intelligence, and conscious inclusion. Creating psychologically safe, connected and collaborative, versus transactional, reactive and impersonal, environments, addressing critical challenges such as burnout, conflict, and DEI issues. At Transform8, they recognise that the search for growth is a natural human state; curiosity and creativity for 'what can be' being a powerful catalyst for driving individuals, teams, and workplaces forward. Transform8 provide access to tools and knowledge that take workplace transformation to the next level, underpinning their shared vision: "if we want to change our work environments, we have to change what we put into them. A thriving individual leads to thriving teams, thriving communities and a thriving world." Maria holds an MSc in Psychology and Neuroscience from King’s College London, underpinning the emphasis on brain health as a core pillar for driving successful personal and team-based growth and transformations. With a blend of neuroscience, leadership insights, and the belief that leadership starts from within , Maria and Transform8 mission is to make 10,000 leaders 10% more conscious, connected, and compassionate by 2030! How? Transform8 runs corporate and self-development Workshops, Talks, Events, Programmes and Retreats, including: 1. Stress and Burnout 2. Team Conflict 3. Engagement and Motivation 4. Team Connectedness and Resilience 5. Adaptability to Change 6. Conscious Leadership 7. Inclusive Cultures 8. Mental Well-being Meet Maria on LinkedIn February 2018 - Present November 2016 - March 2020 February 2017 - February 2020 Transform8 Founder and CEO Neuroscience-driven Culture Transformation Consultant Little Miss Wellness Founder and CEO Spa, Wellness and Well-being Consulting Wellness Inc Middle East Co-founder Providing personalised care and innovative treatments

ANA Ethical Guiding Principles (AEPG) I. Purpose and Scope The Applied Neuroscience Association (ANA) Ethical Practice Guidelines or AEPG promote ethical practices within the domain of Applied Neuroscience. AEPG compliments the ethical standards of members' respective professional bodies. AEPG is underpinned by ANA Values of Ethics, Sustainability, Innovation and Growth: ETHICS – Applying Neuroscience Responsibly in Society Where in the system can ethics act as the fulcrum for action? SUSTAINABILITY – Ensuring Representation across Global Communities How can applying neuroscience in society drive a more equitable future? INNOVATION – Powering a Transdisciplinary Ecosystem What new possibilities emerge when diverse brains meet tech frontiers? GROWTH – Driving Collective Brain Health and Brain Skills Social Impact Why does investing in the Brain Economy and Brain Capital matter? New joiners are required to read, acknowledge their understanding, and agree to abide by AEPG as part of the ANA Member registration process. Additionally, members must remain informed about any updates to AEPG. AEPG applies to ANA Members in the official member register. As distinct from the ANA Network, which includes academics, professionals, institutions, businesses, partners, advisors, and anyone curious about their brain. II. Responsibility for Ethical Conduct ANA maintains and promotes AEPG, with responsibility for adherence shared by ANA and its members upon member registration. AEPG is a guidance document setting out registered members' ethical practices, including a commitment to continual professional development (CPD). AEPG is not legally binding and does not cover every potential ethical or professional nuance, including translation to local laws. Any such local nuances will not contradict the essence of AEPG. III. Personal Conduct At ANA, we uphold a culture of respect and professionalism. AEPG's commitment to equity is through education initiatives such as regular workshops to raise awareness, challenge biases, and develop sustainable practices across the ANA Network and in policy. We are committed to maintaining an environment free from harassment and discrimination. The definitions below outline the code of conduct expected of all members, in alignment with the AEPG. They ensure all members can participate fully and confidently in our shared mission: Harassment: Persistently engaging in unwelcome interactions: repeated behaviours, communication, or actions that continue despite requests to stop, such as excessive messaging, unwanted proximity, or unsolicited comments. Disruptive behaviour: actions or speech that interfere with others' ability to engage professionally, including interruptions, spreading misinformation, or creating distractions that hinder participation. Bullying and cyberbullying: any repeated or severe behaviour, in-person or online, that intimidates, humiliates, or causes harm. Discrimination: Hindering participation: actions that marginalise, exclude, or demean individuals based on identity, background, or position, limiting their opportunities for recognition and involvement. Exclusionary behaviour: conduct that singles out or disadvantages individuals due to personal characteristics (e.g., race, gender, disability), including stereotypes or policies that unfairly impact certain groups. IV. Professional Conduct AEPG encourages ANA members to commit to the following practices: Accurately advertising and presenting services, including a clear policy for client data protection and storage, an accessible complaints policy and relevant business insurance. Awareness of relevant statutory requirements in the countries in which practising, such as safeguarding practises if working with children or vulnerable adults. Taking all reasonable precautions to protect ANA service users from harm, always demonstrating a concern for individual's rights, safety, health, and dignity. Ensuring facts concerning individuals or organisations are accurate and verifiable and any sources used are evidence-based, assuming responsibility for the accuracy and fairness of presented information and disclosing any proprietary interests and credits where due. Moderating any user-generated content that is legal and fit to share (no graphic content such as sexually explicit material or violence, hate speech, trolling, or spam). Fostering intellectual freedom through open discussion of theories and factual findings, conducive to promoting equity, diversity, inclusivity, and expression of ideas, free of harassment and discrimination. Maintaining appropriate autonomy and self-regulation, including safety and responsibility for other members in the context of supporting a friendly, safe, and welcoming experience for all members. Maintaining professional and cultural respect and integrity (legal, decent, truthful, and honest), such as when discussing the opinions and findings of others or faced with bribery or corruption. ANA members are expected to demonstrate professional conduct and behaviour in different settings, where they represent their work, role, or affiliation with ANA. Examples of unprofessional behaviour include, but are not limited to: Unprofessional Behaviour: Using language or actions that perpetuate stereotypes, reinforce biases, or marginalise others, undermining a culture of inclusion. Intentional misgendering and harmful disclosure, deliberately using incorrect pronouns or sharing sensitive personal information without consent. Spreading misinformation or disinformation with intent, diminishing trust in the professional standing of members and the organisation. Breaching confidentiality and privacy, disclosing sensitive information or processing personal data without explicit consent, except as required by law. Inappropriate self-promotion that conflicts with the shared mission or misuses its visibility; persistently taking over discussions, dominating collaborative spaces, or disregarding consensus-based practices and transparency. V. Misconduct Complaints Process: ANA has a feedback policy available on its website, which outlines the steps for submitting a complaint. A dedicated ANA representative is established at the time of a complaint submission who is also responsible for documenting all reported incidents for transparency. Reporting Process: The complaints process includes how to submit feedback, the time limit for responses, and what members can expect during the investigation process. ANA prohibits retaliation against any individual who reports misconduct in good faith or participates in the investigation process. Mediation Process: The complaints process includes what happens if mediation between the parties involved in a dispute is required. Members affected by misconduct should refer to their professional body and related local laws available to them. Enforcement: ANA reserves the right to take appropriate action in cases of non-compliance with the AEPG. Such actions may include, but are not limited to, issuing written warnings, or removing individuals from specific activities. In cases of gross misconduct, ANA may proceed with immediate removal from the ANA Register and the Network. VI. ANA Global Initiatives ANA Global Initiatives are open to all members. AEPG applies to all activities within this space. In addition: Participants must request permission to record or publish any presentations made at ANA events from the content owner. If permission is granted by the owner, participants must adhere to appropriate norms of citation and attribution. ANA does not endorse any products, services, or opinions expressed by event speakers or participants. Any misrepresentation of affiliation or endorsement is considered a breach of professional conduct. All personal information provided to ANA (e.g., through registration forms) will be used solely for legitimate Association purposes. Personal data will not be shared, sold, or distributed. ANA applies best endeavours to all events being accessible to individuals with disabilities. Information on how participants can request accommodations will be provided in the related Q&A of each event. The awareness, understanding, and respectful consideration of cultural sensitivity in values, communication styles, customs, and worldviews. Ensure any copyright and credits are given where due for any speaking engagements or published content on behalf of ANA, and where required seek specific written permission for publishing access. Disclosure of conflicts of interest in abstracts and presentations is required under AEPG. This practice is important in maintaining integrity in academic and scientific communication. VII. Full Members Continuous Professional Development (CPD) ANA endorses the following five standards for Continuing Professional Development (CPD) among Full Members in their chosen field(s) of neuroscience. Full Members align to: Maintain an accurate and up-to-date record of CPD Keep a clear, truthful, and current log of CPD activities, updated consistently. Retain evidence of CPD activities for verification Ensure records are complete and available for submission to ANA upon request. Pursue CPD that enhances professional ethical practice Seek to undertake development activities that embed ethical practice Ensure CPD reflects ethical standards Engage in learning that upholds ethical principles and benefits those they serve. Demonstrate a diverse and relevant CPD portfolio: Professional Engagement – e.g., speaking, mentoring, serving in a professional organisation Academic and Educational Pursuits – e.g., authoring publications, pursuing formal education Practical Learning – e.g., critical reflection, supervision, collaborative research, SIGs Independent Learning – e.g., reviewing scholarly literature, evaluating new knowledge Social Impact Contributions – e.g., voluntary work, public education, community initiatives VIII. AEPG Continuous Improvement ANA and its Members jointly take responsibility for reviewing and improving AEPG. This means regularly assessing and reflecting on culture and behaviours to address any issues that may arise between members and within the Network. ANA will gather feedback via surveys, focus groups, or Advisor consultations to inform updates to AEPG and educational sessions about AEPG and how to apply it effectively in everyday practice. In the longer term, ANA seeks to collaborate with leading neuroethics institutions to further enrich AEPG. ANA trusts that individuals will adhere to both AEPG and the professional standards of members' respective sectors, upholding shared ethical frameworks and values across all areas of work and academic practice. The Applied Neuroscience Association (ANA) ANA Ethical Charter (AEPG) June, 2025 v5 ANA Ethical Charter ANA Ethical Practice Guidelines (AEPG)

ANA's foundation remains rooted in the values that shaped us at King’s College London and King's IoPPN Our King's Origins Founded in 2022, Applied Neuroscience Association (ANA) emerged as a professional membership start-up on a mission to spread neuroscience for social good . ANA’s academic and scientific foundations are deeply rooted in King’s College London, with its co-founders, inaugural members, and current advisory board among the alumni and faculty of King’s and King's world-leading Institute of Psychiatry, Psychology & Neuroscience (IoPPN). This mission was strengthened by ANA’s selection for the King’s Entrepreneurship Institute Accelerator Programme (2022–2023), with the King’s Women Entrepreneurs Network serving as a springboard for entry. Over the course of the year, ANA developed a coherent model—transitioning from start-up to early growth phase—focused on supporting members already applying neuroscience in practice, by providing an ethical framework and the foundations of a professional community. In 2024, The Applied Neuroscience Association formally relaunched led by its remaining founder, in collaboration with inaugural and ANA Advisory Board members. Now entering its establishment phase, ANA and members are pursuing a renewed mission of empowering ethically applied neuroscience for global impact —scaling the world’s largest network of applied neuroscientists and allied disciplines, connected through local Chapters and unified by the ANA Global Platform. ANA has continued to maintain strong institutional ties across the King’s ecosystem, including: King’s College London and IoPPN alumni and faculty as members and advisory board contributors IoPPN collaborations on applied neuroscience education and public engagement King’s Entrepreneurship Institute and Accelerator alumni community, including ongoing mentorship King’s Women Entrepreneurs Network, with co-hosted events and advisory support King’s School of Neuroscience, through symposia and outreach collaborations King’s Health Partners, contributing to translational and knowledge exchange initiatives King’s Health Sciences Doctoral Training Centre (HSDTC), through participation in research-led symposia What began as a bold academic start-up is now establishing itself as a truly global association, uniting a multi-interdisciplinary, and expanding Network across diverse institutions, sectors, and borders. We are committed to grounding innovations in peer-reviewed science, robust methodology, and professional practice. We welcome new members, advisors, partners, sponsors, and curious minds, applying ethical neuroscience in service of society. About King's About IoPPN

ANA Full Member and Community Champion Meet Heema Shah Neuroscience Strategist | Organisational Neuroscience Consultant | Entrepreneur Heema combines over 17 years of leadership and entrepreneurial experience with neuroscience to help leaders and teams apply its principles to enhance profit, employee well-being, and long-term growth. Her expertise is showcased through her engaging content series, ‘Neuroscience Unplugged’ (see links below), where she bridges complex ideas with practical applications. In addition to her work in applied neuroscience, Heema has extensive expertise in the field of psychical research. This area of study, acknowledged by academic institutions since the late 19th century, explores phenomena that were historically investigated under the discipline of experimental psychology. Prestigious institutions like Cambridge and Oxford established Societies dedicated to this research, such as the Society for Psychical Research (SPR), founded in 1882. Early areas of focus included thought-transference, mesmerism, mediumship, odic force, apparitions, and séances, all approached with a commitment to scientific rigour. The SPR emphasised the importance of conducting investigations "without prejudice or prepossession of any kind, and in the spirit of exact and unimpassioned scientific enquiry." While often misunderstood, psychical research operates within a science-based framework that distinguishes it from pseudoscience or fringe science. It represents a niche area of study grounded in the same principles of empirical investigation and open-minded inquiry that characterise all rigorous scientific disciplines. As a Founding Member of ANA, Heema has made an extraordinary contribution to advancing our mission for social impact. Her dedication and generosity have been evident in many ways, from leading digital marketing efforts, raising awareness of ANA Events, to leading initiatives that drive positive change, as a speaker and advocate for community engagement. In addition, she led the Pint of Science ANA Collaboration for the Psychedelics Event in 2024, collaborating with and bringing in 3 guest speakers who discussed psychedelics and women's health, clinical trials and psychological studies, expanding our learning of this field. Heema's Social Impact Pledge: 8 REDUCING BARRIERS TO ACCESS Neuroscience Unplugged Heema publishes the weekly Neuroscience Unplugged series and an Organisational Neuroscience Newsletter, delivering actionable insights to help you thrive. "From the Lab to Life: Transforming Complex Neuroscience into practical tips for Personal and Professional Growth—No Jargon, Just Results!" Discover brain-smart strategies by clicking the links below! Contact & Resources Get in touch with Heema and find out more about her work