

Treesje Verlinden
Founder ANA
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ANA HQ Chartered on 17 Feb 2022
ANA HQ Community Pledge
ANA is committed to building an open, ethical, and inclusive global applied neuroscience network, creating a platform and spaces for responsible translation of neuroscience, and meaningful connection across disciplines, sectors, and domains.
We pledge to support ANA Vision, Mission and Values that foster critical thinking and care across a community that values evidence, equity, and social impact in how neuroscience is applied to everyday life. We act locally, collaborate globally, and contribute to the wider ANA mission of empowering ethically applied neuroscience for global impact.
A Bit About Louise
Louise Baker is an Applied Neuroscience with nearly 10 years of applying neuroscience to behaviours, personal and business change. She is the founder of Applied Neuroscience Strategies, a company that focuses on well-being and mental health matters, providing neuro-psycho education, and change interventions to individuals and workplace groups.
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She holds an MSc in Psychology and Neuroscience of Mental Health from King's College London and as an inaugural founding full member of The Applied Neuroscience Association (ANA), she makes complex neuroscience concepts and interventions accessible and beneficial to a wide audience and across sectors, driven by a shared mission and desire to enhance people's lives.
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Louise began her career with the Metropolitan Police, providing her with a rich insight into complex systems, public service, and frontline decision-making. More recently, her focus has shifted to the IT, AI, and digital information sectors, where she is an investor and a UK advocate for Vital — advancing trusted, ethical AI Meditation solutions; the first on-demand, personalised mindfulness platform.​
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Louise is a also a Specialist Coach working with abrasive managers, a certified NLP master practitioner, an accredited hypnotherapist, trainer of hypnotherapy, and volunteer hypnotherapist and applied neuroscientist for Brainstrust, a brain cancer charity. she is passionate about making a tangible difference.
Meet Louise on LinkedIn
July 2024 - Present
October 2019 - Present
November 2009 - Present
Vital.ai
Applied Neuroscientist, Investor and Advocate
Investor and United Kingdom advocate and voice for advancing trusted, ethical AI meditation solutions; Vital.ai, the first on-demand, personalised mindfulness platform.
Runs a private practice in Marlow Bucks and Bude North Cornwall delivering coaching and personal effectiveness solutions to individuals within all styles of organisation.
Applied Neuroscience Strategies
Founder and CEO
Applied Neuroscience and NeuroPsyche Specialist bringing brain-based strategies and consultancy to actionable interventions for individuals and the workplace.
The Boss Whispering Institute
Specialist Coach
Boss Whispering® is the art and practice of coaching abrasive bosses


