Meet Tijana Urosevic
Applied Neuroscientist | Psychotherapist | Therapeutic Coach | Neurodiversity Specialist
Founder of Brightside | Ex-investment Banker | MSc, BA (Hons) BACP AC FENS BNA ANA
Languages: English, Serbian, Croatian
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Tijana Urosevic is a dual-qualified Executive Therapeutic Coach and Integrative Psychotherapist, specialising in supporting individuals working in high-stress environments who are experiencing burnout, imposter syndrome, overwhelm, or struggling with high-functioning anxiety and depression. She further specialises in trauma and works extensively with clients with late-diagnosed ADHD.
As a member of the British Neuroscience Association (BNA) and Applied Neuroscience Association (ANA), she bridges cutting-edge neuroscience with compassionate, practical support to help clients rebuild their lives with autonomy and resilience.
Navigating high-stress environments during her 15-year career in investment banking and finance, Tijana brings a uniquely integrated and innovative approach. Combining business acumen, neuroscience, and therapeutic insight, she empowers individuals facing complex mental health and neurodivergent challenges to rebuild their lives with resilience and purpose.
She combines Acceptance and Commitment Therapy (ACT) with solution-focused approaches and strength-based coaching to create adaptive strategies that align with clients' unique cognitive and emotional needs. With a focus on practical outcomes, she helps clients identify and amplify their existing strengths, develop effective coping strategies, and implement sustainable changes that support their wellbeing and professional growth.
Tijana holds an MSc in Psychology & Neuroscience of Mental Health from King's College London and a BA (Hons) in International Business Studies from the European Business School London. As a Member of the European Neuroscience Society (FENS) and Founding Lead of the Neurodiversity Special Interest Group at the Applied Neuroscience Association, she champions inclusive, neuroscience-grounded approaches to mental health. She also leads the UK Chapter of the Psychedelic Medicine Association and is a trained Psychedelic Practitioner with Clerkenwell Health.
At the heart of her practice is helping clients develop greater self-understanding and practical strategies to thrive in both personal and professional spheres. Tijana is a member of the British Association for Counselling and Psychotherapy (BACP) and Association for Coaching (AC), adhering to their ethical frameworks. She is a trained first aider and mental health first aider, equipped to support both physical and psychological wellbeing.
Currently, she is conducting research at King's College London investigating burnout in ADHD, further informing her evidence-based practice.​​
Tijana's Social Impact Pledge: 1. COMMITMENT TO EQUITY AND INCLUSION​
Bridging Research and Lived Experience:
An Interview
During Brain Awareness Week in March 2025, our ANA Special Interest Group Leaders delivered a series of thought-provoking talks exploring brain health and their specialist topic areas.
One standout session was Tijana’s Talk: “Beyond the Mask — The Neuroscience of Fitting In.” Here is a brief summary:
Have you ever felt the need to hide parts of yourself to fit in? For many neurodivergent individuals, this is a daily reality—a practice known as masking. It means suppressing who you are to meet societal expectations—a survival strategy that comes at a high cost.
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In this talk, presented in an interview format, Tijana with her guest Fabienne Vailes explored what masking really looks like, why it happens, who is more likely to mask, and how we can create spaces where everyone feels safe to be themselves.
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What to Expect
• Real Stories: Hear firsthand experiences of masking shared by the interviewee, describing what it’s like to hide parts of yourself to fit in with societal expectations.
• Shared Struggles: Understand why masking can be especially challenging for neurodivergent individuals, and how we all experience masking in different ways, and how it can feel in everyday experiences.
• Simple Science: Learn how masking affects different regions of the brain and why it’s so exhausting—brought to life by personal insights and how it impacts daily life
• Research: Discover the latest evidence, woven throughout the talk, comparing research findings with lived experience to make this topic both scientific and relatable.
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Click the YouTube Link below to listen in to the Interview
Contact & Resources
Get in touch with Tijana and find out more about her work
