
Meet Louise Baker
"Leveraging Neuroscience insights to drive behavioural change, personal growth and wellbeing."
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Louise Baker is an experienced Applied Neuroscience Specialist and qualified Hypnotherapist, with nearly a decade of expertise in turning neuroscience insights into practical strategies for personal development and in the workplace. As the founder of Applied Neuroscience Strategies, she provides services that make neuroscience accessible and actionable, helping individuals and organisations improve relationships and well-being with themselves and others, through a deeper understanding of behaviour and the possibilities for change.
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Louise also dedicates her time to supporting those facing significant life challenges, through her work with Brainstrust (the brain cancer people) and the Made for Life Foundation (holistic cancer support), both registered charities. She delivers programmes designed to help individuals with cancer, and their carers, navigate their treatments with reduced anxiety and greater resilience. Her innovative approaches provide strategies to manage the emotional toll of uncertainty and waiting during treatment.
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​With a professional journey that spans the police force and IT/digital sales management, Louise brings diverse experience from a significant career to her work. She holds an MSc in Psychology and Neuroscience of Mental Health from King’s College London and is a Founding Member of ANA. Passionate about making neuroscience relevant and practical, Louise's work is driven by a deep commitment to creating positive change in workplaces and individual lives.
Louise's Social Impact Pledge: 4. SOCIALLY RESPONSIBLE RESEARCH & INNOVATION​
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Louise is both the voice behind and an investor in the innovative AI-powered platform for personalised meditations and coaching Vital. ​She works closely with co-founder Matt Monday. This Video explains the Vital mission and what it stands for.
Alongside, Louise is passionate about supporting Brainstrust and the Made for Life Foundation, bringing Vital's personalised meditations to those who will benefit from this 'in-the-moment' support on their cancer journeys.​
