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Why ANA Exists – Our Purpose, Values, and Global Mission ANA Vision, Purpose, Mission & Values ANA is an emerging cross-sector professional body and global network. Together, we align around a shared vision, mission, purpose, and values that guide everything we do — from governance to grassroots action: VISION A society where neuroscience knowledge is applied ethically to improve lives at scale. MISSION Empowering ethically applied neuroscience for global impact. PURPOSE Bridging the translation gap between discoveries in the lab and real-world demand for solutions. VALUES JOIN US to get the answers to these values based questions, and help us to shape the outcomes: ETHICS – Applying Neuroscience Responsibly in Society Where in the system can ethics act as the fulcrum for how we behave? SUSTAINABILITY – Ensuring Representation across Global Communities How can applying neuroscience drive a more equitable future? INNOVATION – Championing an Interdisciplinary Ecosystem What new possibilities emerge when diverse brains and technology come together? GROWTH – Driving Collective Brain Health Impact Why does investing in the brain economy matter? Here’s what this means in practice: Cross-disciplinary Global ANA Network Why: Multi-interdisciplinary NEURO NETWORK accelerating joined up thinking to solve complex problems. What : To build the worlds largest network of applied neuroscientists and applied professionals. How: Build a sustainable infrastructure to assure the growth and connectivity of the ANA Network. Ethically Applied Neuroscience Why: To ensure the equitable application of neuroscience, upholding ethical standards. What: Establish an Ethical Charter that guides the responsible application of neuroscience in society. How: Members commit to the NEURO CHARTER and SOCIAL PLEDGES as measures of their global impact. Improving Lives Why: To enhance everyday life through neuroscience driven solutions and education: NEURO LEARN. What: Bridging the translation gap between discoveries in the lab and real-world demand for solutions How: Advancing applications in healthcare, education, industry, and raising public awareness. Global Impact Why: To make neuroscience advancements accessible to all, empowering individual differences. What: Grow the ANA NETWORK to 10,000 by the end of 2030 to deliver the mission. How: Championing the global neuroscience market to underpin change where its needed most and on time. Recording of Brain Bioelectric Activity

Associated Professional - Interdisciplinary Contributor. Neurodiversity Expert Meet Robert Annis Organisational Psychologist, Agile Coach, MSc Applied Neuroscience Robert supports organisations wishing to free themselves of outdated paradigms hindering progress. With extensive experience in Agile Coaching, Project and Programme Management, and change delivery, he combines practical expertise with psychological insights and neuroscience to address the complexities of modern workplaces. Currently progressing an MSc in Applied Neuroscience at King’s College London, Robert is expanding his understanding of the science behind human behaviour. This academic foundation enhances his ability to develop and implement evidence-based approaches in his work. As the founder of GWS Partners , Robert focuses on driving meaningful change by challenging traditional mindsets. He believes old paradigms—such as rigid hierarchies and static processes—often obstruct innovation and adaptability. Instead, he advocates for new paradigms rooted in agility, collaboration, and a deeper understanding of human dynamics informed by neuroscience. Robert's Social Impact Pledge: 6. ETHICAL LEADERSHIP & ROLE MODELLING Unpacking Male Resistance to Change from an Organisational Perspective As part of the ANA International Men's Day Celebration (#IMD2024) Forum, Robert's Talk was led from the perspective of an Organisational Psychologist and Leadership Coach, He explored the psychological foundations behind men’s resistance to change, often rooted in values of stability, strength, and predictability. This talk examined how these characteristics, while advantageous in leadership and decision-making, can hinder adaptation in today’s rapidly evolving environments. Today’s VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world requires resilience through adaptability. By understanding the psychological drivers of male steadfastness, he offered evidence-based strategies for an environment that fosters greater flexibility, resilience, and growth in male leaders, enabling them to navigate change more effectively while maintaining their core strengths. Click the YouTube link below to listen to Robert's talk. Contact & Resources Get in touch with Robert and find out more about his work

ANA Full Member and Community Champion Meet Nicola Jane Gregory Founder of 3cft Limited: Third Culture Family Therapy Nicola Jane has nearly 30 years of experience in psychology with a specialism in supporting Third Culture Kids (TCKs), Cross-Culture Kids (CCKs), and expats worldwide. Drawing on extensive global experience across diverse cultural environments, she provides tailored therapy for individuals, families, and couples navigating unique challenges related to cross-cultural transitions and dynamics. Her journey includes working with troubled youth, leading Multi-Systemic Therapy (MST) initiatives in Denmark, and partnering with local councils to address complex family needs. Inspired by her master’s research at Liverpool University in Applied Psychology and master's research at King's College London in Psychology and Neuroscience of Mental Health, her practice addresses the specific issues faced by third-culture individuals. Nicola-Jane joined ANA seeking community, bringing her wealth of experience and unique perspective to enrich the Network. Through this mutual exchange, she has found a platform to share her expertise and collaborate with like-minded professionals, contributing to the growth and impact of ANA's social mission. Nicola Jane's Social Impact Pledge: 6. ETHICAL LEADERSHIP & ROLE MODELLING ANA Podcast: Third Culture Kid's (TCKs) Series We are excited to bring you three episodes of the ANA Podcast: Third Culture Kid's (TCK's) Series, where Nicola Jane's recognised expertise in the TCK field leads and shapes the interviews with Maika Pedersen, ANA Summer Intern and King's College London Neuroscience and Psychology graduate, about her journey as a TCK. Click the YouTube link below to tune in. Contact & Resources Get in touch with Nicola Jane and find out more about her work

How does Applied Neuroscience contribute to society? ANA Social Impact Pledge ANA's mission aligns with two UN Sustainable Development Goals (SDGs) empowering communities, and driving systemic change for a more informed and healthier world: Professional Members of the Applied Neuroscience Association (ANA), recognise the responsibility of using their knowledge, skills, and expertise to contribute to the advancement of society. They acknowledge that their actions have the potential to impact the broader community and commit to engaging in ethical and socially responsible practices that promote social impact. equity, and the greater good. In doing so, t hey affirm their dedication to one of the following social pledges: - Advance Mental Health and Wellbeing Awareness - Promote innovative applications of neuroscience in healthcare, education and industry - Foster multidisciplinary and interdisciplinary collaborations for sustainable solutions - Creating lifelong learning opportunities, including CPD - Bridging the knowledge translation gap between the LAB (discovery) and you (demand) - Championing inclusive and equitable education ANA Members Choose Your Social Impact Pledge 1 Commitment to Equity and Inclusion - I will actively promote equity and inclusion in my academic and professional interactions, such that individuals from diverse, underserved or marginalised backgrounds can gain access to the benefits of applied neuroscience and allied disciplines. - I will strive to create environments where individuals feel inclusive, regardless of their race, ethnicity, gender identity, socioeconomic status, disability, or any other characteristic. - I will challenge discriminatory practices, using my platform and knowledge to advocate for policies and practices that promote fairness and justice. 2 Public Education and Awareness - I will engage in activities that promote public education and awareness about the applications and benefits of applied neuroscience, and allied disciplines, striving for accurate, evidence-based information. - I will use my expertise to dispel neuro myths, reduce stigma, and promote informed decision-making within relevant communities. - I will contribute to public conversations in a way that is responsible, balanced, and respectful of diverse viewpoints, avoiding sensationalism, manipulation or the misuse of scientific information. 3 Advocacy for Mental Health and Wellbeing - I will advocate for policies and practices that promote mental health and related emotional well-being and cognitive development, in individuals and communities, including vulnerable or underserved populations. - I will support initiatives that increase access to mental health services, including programmes that address social determinants of mental health, such as poverty, trauma, and education disparities. - I will work to raise awareness of the importance of mental health and related emotional well-being and cognitive development at local and national levels, influencing public policy where possible. 4 Socially Responsible Research and Innovation - I will ensure that the research I conduct or contribute to is designed and carried out with a clear awareness of its potential social impact, aiming to prioritise at least one project each year that has the potential to benefit society. - I will consider the ethical and social implications of new technologies and innovations in applied neuroscience, and allied disciplines, advocating for responsible development, and deployment that avoids exacerbating inequalities. - I will aim to engage in collaborative research that supports pressing societal challenges, such as mental health disparities, and the impact of neurotechnologies on public life. 5 Environmental Sustainability - I will strive to ensure that my work, including academic and professional research and practices, is conducted in a manner that minimises environmental harm and promotes sustainability. - I will seek to reduce waste, conserve resources, and use environmentally friendly methods in research and practice, recognising the interconnectedness of human well-being and environmental health. - I will advocate for sustainable practices in the institutions and organisations I work within and contribute to the global effort to mitigate the impact of environmental degradation. 6 Ethical Leadership & Role Modelling - I will lead by example in my work, demonstrating ethical leadership, and upholding standards of integrity and transparency in my academic and professional life. - I will strive to use my membership within ANA and the broader professional community to mentor and support others in developing a commitment to ethical practices and meaningful social impact. - I will take deliberate steps to encourage my peers and colleagues to adopt socially responsible practices. By integrating social impact into my work, I will strive to demonstrate the value of creating sustainable and equitable solutions that can benefit society as a whole. 7 Volunteering & Community Engagement - I commit to using my skills and knowledge to give back to communities through volunteering and outreach efforts that promote, for example, mental health and wellbeing. - I will participate in, or support at least one programme, that provides services to underserved populations, contributing my time and expertise to those who may not have access to professional support or resources. - This might include partnerships with local organisations, schools, and community groups that could include pro-bono services or open-access workshops that promote areas such as cognitive health, emotional resilience, and mental health awareness. 8 Reducing Barriers to Access - I will strive to reduce barriers to accessing applied neuroscience and allied disciplines programmes, especially for individuals and communities that have been historically marginalised or underserved. - I will support initiatives and advocacy efforts that strive to make applied neuroscience and allied disciplines more affordable, accessible, and equitable for all, considering financial status or geographic location, for example. - I will endeavour to engage with policymakers and stakeholders to promote the expansion of applied neuroscience and allied disciplines programmes in areas where they are most needed, advocating for systemic change that aims to address any disparities. 9 Ethical Use of Neurotechnologies - I will advocate for the responsible and ethical use of neurotechnology so that its application in society promotes public well-being and does not infringe on individual rights or freedoms. I will work on relevant neurotechnological advancements that are being applied to improve human flourishing while opposing uses that could lead to harm, inequality, or social control. - I will participate in public discussions about the ethical and social implications of neurotechnology, providing thought leadership and guidance to support innovations aligning with ethical and inclusion principles. What is B Corp? Why Does ANA Care? B Corporation (B Corp) is a certification awarded to organisations that meet high social and environmental performance standards, accountability, and transparency. It represents a commitment to using business as a force for good—balancing profit with purpose. At The Applied Neuroscience Association, we align closely with these values as we work to empower ethically applied neuroscience for meaningful social impact. Achieving B Corp status would reflect our dedication to creating positive change in society while upholding the highest ethical and sustainable practices. This vision inspires us as we scale a global community and establish global Chapters driven by ethical leadership, enhancing lives, through the work of our Members and the ANA Network.