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ANA Full Member and Community Champion Meet Nicola Jane Gregory Founder of 3cft Limited: Third Culture Family Therapy Nicola Jane has nearly 30 years of experience in psychology with a specialism in supporting Third Culture Kids (TCKs), Cross-Culture Kids (CCKs), and expats worldwide. Drawing on extensive global experience across diverse cultural environments, she provides tailored therapy for individuals, families, and couples navigating unique challenges related to cross-cultural transitions and dynamics. Her journey includes working with troubled youth, leading Multi-Systemic Therapy (MST) initiatives in Denmark, and partnering with local councils to address complex family needs. Inspired by her master’s research at Liverpool University in Applied Psychology and master's research at King's College London in Psychology and Neuroscience of Mental Health, her practice addresses the specific issues faced by third-culture individuals. Nicola-Jane joined ANA seeking community, bringing her wealth of experience and unique perspective to enrich the Network. Through this mutual exchange, she has found a platform to share her expertise and collaborate with like-minded professionals, contributing to the growth and impact of ANA's social mission. Nicola Jane's Social Impact Pledge: 6. ETHICAL LEADERSHIP & ROLE MODELLING ANA Podcast: Third Culture Kid's (TCKs) Series We are excited to bring you three episodes of the ANA Podcast: Third Culture Kid's (TCK's) Series, where Nicola Jane's recognised expertise in the TCK field leads and shapes the interviews with Maika Pedersen, ANA Summer Intern and King's College London Neuroscience and Psychology graduate, about her journey as a TCK. Click the YouTube link below to tune in. Contact & Resources Get in touch with Nicola Jane and find out more about her work

ANA Headquarters – The Founding Home of Ethical Applied Neuroscience ANA HQ London Who We Are Founder Treesje Verlinden BSc, MSc ANA, MBPsS, FRSA FRSPH Applied Neuroscientist, Independent Researcher Neuro-Psychotherapist and Coaching Psychologist Entrepreneur Founding Advisor Dr Brenda Williams PhD in Neurobiology Reader in Neuroscience Education at King's College London Institute of Psychology, Psychiatry & Neuroscience (IoPPN) Founding Advisor Dr Vincent Giampetro PhD in Biometry/Biometrics, PGCAPHE, MEng Reader in Neuroscience and Digital Education at King's College London Insititute of Psychology, Psychiatry & Neuroscience (IoPPN). Senior Non-exec Director/Advisor Aneta Herrenschmidt-Moller MA, PGDip, MSc Applied Neuroscientist Independent Researcher Educator and Policy Strategist Entrepreneur Advisor Dr Anja Harrison PhD Dipl. Psych, Postdoctoral Research Fellow Psychology Senior Lecturer of Psychology and Neuroscience (Edu) Program Lead Applied Neuroscience King's College London Founder and CEO The Collaborative Library (TCL) Advisor Charlotte Massey BSc Molecular Cellular Biology MSc Data Analytics & Business Intelligence MIT Machine Intelligence/Data Ethics Entrepreneur Enriched Analysis Advisor Dr Anne Laure Le Cunff Neuroscientist at King’s College London Entrepreneur Founder Ness Labs Author Tiny Experiments Advisor Mookie Lee-Menhuin Renowned Concert Pianist Applied Neuroscientist | Peak Performance, and Eudaimonia Supporter/Collaborator Global Social Impact Projects ANA Media & Content Creator and Visual Communicator Gloria Freiin Michel von Tüßling MSc Health Psychology King's College London Neurodiversity in Higher Education Course Content Creator ANA Website Strategy and ANA Branding Toolkit Developer Research Intern Non-exec Director Kimmy Edwards Performance Coach MSc Applied Neuroscience King’s College London MSc Sports Coaching and Performance BSc Strength and Conditioning Entrepreneur ANA Media & Content Creator and Visual Communicator Gloria Freiin Michel von Tüßling MSc Health Psychology Student King's College London Neurodiversity in Higher Education Course Content Creator ANA Website Strategy and ANA Branding Toolkit Developer, Research Intern Intern: ANA Website Developer and Discord Moderator Maximilian Pini Graduate Computer Science Westminster University A-Levels Maths, Physics, Economics Team GB Giant Slalom & Slalom Skiing (age 14-20] Entrepreneur (Blockchain/Crypto/NFTs/Digital Marketing)

How does Applied Neuroscience contribute to society? ANA Social Impact Pledge ANA's mission aligns with two UN Sustainable Development Goals (SDGs) empowering communities, and driving systemic change for a more informed and healthier world: Professional Members of the Applied Neuroscience Association (ANA), recognise the responsibility of using their knowledge, skills, and expertise to contribute to the advancement of society. They acknowledge that their actions have the potential to impact the broader community and commit to engaging in ethical and socially responsible practices that promote social impact. equity, and the greater good. In doing so, t hey affirm their dedication to one of the following social pledges: - Advance Mental Health and Wellbeing Awareness - Promote innovative applications of neuroscience in healthcare, education and industry - Foster multidisciplinary and interdisciplinary collaborations for sustainable solutions - Creating lifelong learning opportunities, including CPD - Bridging the knowledge translation gap between the LAB (discovery) and you (demand) - Championing inclusive and equitable education ANA Members Choose Your Social Impact Pledge 1 Commitment to Equity and Inclusion - I will actively promote equity and inclusion in my academic and professional interactions, such that individuals from diverse, underserved or marginalised backgrounds can gain access to the benefits of applied neuroscience and allied disciplines. - I will strive to create environments where individuals feel inclusive, regardless of their race, ethnicity, gender identity, socioeconomic status, disability, or any other characteristic. - I will challenge discriminatory practices, using my platform and knowledge to advocate for policies and practices that promote fairness and justice. 2 Public Education and Awareness - I will engage in activities that promote public education and awareness about the applications and benefits of applied neuroscience, and allied disciplines, striving for accurate, evidence-based information. - I will use my expertise to dispel neuro myths, reduce stigma, and promote informed decision-making within relevant communities. - I will contribute to public conversations in a way that is responsible, balanced, and respectful of diverse viewpoints, avoiding sensationalism, manipulation or the misuse of scientific information. 3 Advocacy for Mental Health and Wellbeing - I will advocate for policies and practices that promote mental health and related emotional well-being and cognitive development, in individuals and communities, including vulnerable or underserved populations. - I will support initiatives that increase access to mental health services, including programmes that address social determinants of mental health, such as poverty, trauma, and education disparities. - I will work to raise awareness of the importance of mental health and related emotional well-being and cognitive development at local and national levels, influencing public policy where possible. 4 Socially Responsible Research and Innovation - I will ensure that the research I conduct or contribute to is designed and carried out with a clear awareness of its potential social impact, aiming to prioritise at least one project each year that has the potential to benefit society. - I will consider the ethical and social implications of new technologies and innovations in applied neuroscience, and allied disciplines, advocating for responsible development, and deployment that avoids exacerbating inequalities. - I will aim to engage in collaborative research that supports pressing societal challenges, such as mental health disparities, and the impact of neurotechnologies on public life. 5 Environmental Sustainability - I will strive to ensure that my work, including academic and professional research and practices, is conducted in a manner that minimises environmental harm and promotes sustainability. - I will seek to reduce waste, conserve resources, and use environmentally friendly methods in research and practice, recognising the interconnectedness of human well-being and environmental health. - I will advocate for sustainable practices in the institutions and organisations I work within and contribute to the global effort to mitigate the impact of environmental degradation. 6 Ethical Leadership & Role Modelling - I will lead by example in my work, demonstrating ethical leadership, and upholding standards of integrity and transparency in my academic and professional life. - I will strive to use my membership within ANA and the broader professional community to mentor and support others in developing a commitment to ethical practices and meaningful social impact. - I will take deliberate steps to encourage my peers and colleagues to adopt socially responsible practices. By integrating social impact into my work, I will strive to demonstrate the value of creating sustainable and equitable solutions that can benefit society as a whole. 7 Volunteering & Community Engagement - I commit to using my skills and knowledge to give back to communities through volunteering and outreach efforts that promote, for example, mental health and wellbeing. - I will participate in, or support at least one programme, that provides services to underserved populations, contributing my time and expertise to those who may not have access to professional support or resources. - This might include partnerships with local organisations, schools, and community groups that could include pro-bono services or open-access workshops that promote areas such as cognitive health, emotional resilience, and mental health awareness. 8 Reducing Barriers to Access - I will strive to reduce barriers to accessing applied neuroscience and allied disciplines programmes, especially for individuals and communities that have been historically marginalised or underserved. - I will support initiatives and advocacy efforts that strive to make applied neuroscience and allied disciplines more affordable, accessible, and equitable for all, considering financial status or geographic location, for example. - I will endeavour to engage with policymakers and stakeholders to promote the expansion of applied neuroscience and allied disciplines programmes in areas where they are most needed, advocating for systemic change that aims to address any disparities. 9 Ethical Use of Neurotechnologies - I will advocate for the responsible and ethical use of neurotechnology so that its application in society promotes public well-being and does not infringe on individual rights or freedoms. I will work on relevant neurotechnological advancements that are being applied to improve human flourishing while opposing uses that could lead to harm, inequality, or social control. - I will participate in public discussions about the ethical and social implications of neurotechnology, providing thought leadership and guidance to support innovations aligning with ethical and inclusion principles. What is B Corp? Why Does ANA Care? B Corporation (B Corp) is a certification awarded to organisations that meet high social and environmental performance standards, accountability, and transparency. It represents a commitment to using business as a force for good—balancing profit with purpose. At The Applied Neuroscience Association, we align closely with these values as we work to empower ethically applied neuroscience for meaningful social impact. Achieving B Corp status would reflect our dedication to creating positive change in society while upholding the highest ethical and sustainable practices. This vision inspires us as we scale a global community and establish global Chapters driven by ethical leadership, enhancing lives, through the work of our Members and the ANA Network.

Applied Neuroscience for sustainable futures ANA SUSTAINABILITY The Brain Economy as a Foundation for a Thriving Future As part of a global movement recognising brain health as essential to sustainable development, ANA supports this call for action. We contribute to objectives that seek scalable, ethical, and evidence-informed brain health initiatives, designed to empower individuals, communities, and systems around the world. At the Applied Neuroscience Association (ANA), sustainability begins with the brain. Healthy, functioning brains are essential to how we learn, work, relate, and innovate. From education and employment to leadership and care, our cognitive and emotional capacities are the unseen infrastructure behind every sustainable society. The global rise in mental and neurological conditions threatens not just wellbeing, but economic productivity and social cohesion. That’s why at ANA, we position brain health as a public good — a shared responsibility and a strategic investment. How ANA Contributes to Sustainable Brain Health We support a growing global network committed to transforming neuroscience into real-world impact. Through our Chapters, Special Interest Groups, and Applied Talks, we: Connect communities with the tools and understanding to support lifelong brain health. Equip professionals with up-to-date, ethical neuroscience insights to enhance practice across sectors. Encourage evidence-based approaches that prevent cognitive decline and support mental resilience. Support neuroinclusion and neuroequity, enabling diverse brains to contribute fully to society and the economy. Amplify global conversations around the societal value of neuroscience through accessible events, podcasts, and open learning. Towards a Brain-Healthy Economy We align with global initiatives that recognise cognitive capital — the sum of our population’s mental readiness, adaptability, and creativity — as essential to long-term economic and social progress. ANA helps translate this vision into action by: Nurturing ethical, applied neuroscientists who can serve as catalysts for change. Providing platforms where new ideas, practices, and policies are shared and scaled. Creating structures that help local initiatives have global reach — and global science make local sense. A sustainable future depends on healthy brains ANA exists to ensure applied neuroscience plays its part.

Looking to Fund Real-World Impact Through Applied Neuroscience? Neuro Innovation for Social Impact By framing ANA's priorities around neuro innovation for social impact, we aim to demonstrate how the Association is advancing applied neuroscience research to practice and how our members are contributing to impactful innovations that benefit society at large. Here are some examples of what we have been getting involved in: ANA's Strategic Priorities for gathering Interest from Social Impact Investors: 1. Health Innovation: ANA is committed to advancing neuroscience research that directly impacts health outcomes such as preventive brain health measures or innovative mental health solutions that remain underutilised or untapped. By translating early-stage research, applied research, clinical trials, technology integration, and the translation of existing research into practice, neuroscience can drive meaningful and accessible improvements in global health. 2. Educational Outreach: ANA’s role in integrating neuroscience into educational practices could involve supporting research or initiatives to enhance processes, learning, and teaching methods, potentially through technological innovations like AI-driven personalised learning systems as just one example. Another is using neuroscience-based insights to design strategies that improve focus, memory retention, and emotional regulation in learners. Tailoring approaches to diverse needs, such as neurodivergent individuals. 3. Social innovation: ANA advances social innovation by supporting the application of neuroscience to address societal challenges, particularly those affecting vulnerable populations. This includes advocating for evidence-based practices in public policy, developing community-focused initiatives, and collaborating with stakeholders to bridge neuroscience research with real-world solutions. 4. Sustainable Neuroscience Practices: Advocate for sustainable practices within neuroscience research and applications, promoting innovations that are scalable, environmentally conscious, and ethically developed. Such as green lab practices or long-term sustainability of particular interventions. 5. Cultural Contributions of Neuroscience: Neuroscience can enrich cultural understanding and creativity, potentially funding projects at the intersection of neuroscience and the arts (cultural differences on neural processes) or neuroscience and technology (neurological basis of entrepreneurialism), fostering a more inclusive understanding of brain function across different populations and lifespans. Investing in Social Impact There are various investment strategies involving social impact. Each of these strategies shares a common interest in aligning investments with broader social, environmental, and ethical goals, with the expectation of strong governance. Each differs in principles, reach, and intensity of focus on social and financial outcomes. ANA is aligned with 4, 5 and 6. 1. ESG Investing: This strategy integrates environmental, social, and governance (ESG) criteria into risk and opportunity management in investment decision-making. Typically for larger organisations, albeit strong governance 2. Responsible Investment (RI): This involves incorporating ESG factors into investment decisions to manage risk and generate sustainable, long-term returns. RI strategies can include screening the supply chain to actively engaging in the governance of companies to improve their practices. 3. Socially Responsible Investing (SRI): SRI goes a step further by specifically excluding investments in businesses that conflict with the investor's values (like tobacco or firearms) and including those that adhere to ethical principles. It's more value-driven, focusing on ethical considerations and positive social impact. 4. Social Impact Investing: This focuses on creating positive social or environmental impacts alongside generating a financial return. Impact investors actively seek out opportunities to invest in areas such as research, education, and healthcare, to address regional and global challenges directly through their investments. 5. Sustainable Investment: This broader category encompasses any investment strategy that seeks long-term environmental and societal implications alongside financial returns. It includes but is not limited to RI, SRI, and ESG, focusing on generating long-term sustainable outcomes. 6. Philanthropy and Non-Profit Sector: These involve activities and organisations dedicated to promoting welfare or social change regardless of financial return. This sector often relies on donations and grants but increasingly is engaging with investment-based approaches to achieve sustainable funding and greater impact.

Discover ANA Chapters in Africa: Empowering Applied Neuroscience across the continent through collaboration, education, and ethical social impact. ANA Africa Chapter By working together in Chapters, ANA, our Members, and Partners are scaling a global Network of Applied Neuroscientists and allied disciplines, that have traditionally worked in silos. Chapters are local hubs, cultivating meaningful social impact within their communities and worldwide. If you’re passionate about being the voice of Applied Neuroscience in your region as a Founding Member or would like to explore partnerships, please contact us for details and eligibility: info@appliedneuroscienceassociation.com . AFRICA CHAPTER FOUNDING MEMBER NAIROBI Sarah Toner sarah.1.toner@kcl.ac.uk CHARTERED ON [DATE] CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] Explore Other Chapters Explore Other Chapters Explore Other Chapters Explore Other Chapters

Associated Professional - Interdisciplinary Contributor. Neurodiversity Expert Meet Robert Annis Organisational Psychologist, Agile Coach, MSc Applied Neuroscience Robert supports organisations wishing to free themselves of outdated paradigms hindering progress. With extensive experience in Agile Coaching, Project and Programme Management, and change delivery, he combines practical expertise with psychological insights and neuroscience to address the complexities of modern workplaces. Currently progressing an MSc in Applied Neuroscience at King’s College London, Robert is expanding his understanding of the science behind human behaviour. This academic foundation enhances his ability to develop and implement evidence-based approaches in his work. As the founder of GWS Partners , Robert focuses on driving meaningful change by challenging traditional mindsets. He believes old paradigms—such as rigid hierarchies and static processes—often obstruct innovation and adaptability. Instead, he advocates for new paradigms rooted in agility, collaboration, and a deeper understanding of human dynamics informed by neuroscience. Robert's Social Impact Pledge: 6. ETHICAL LEADERSHIP & ROLE MODELLING Unpacking Male Resistance to Change from an Organisational Perspective As part of the ANA International Men's Day Celebration (#IMD2024) Forum, Robert's Talk was led from the perspective of an Organisational Psychologist and Leadership Coach, He explored the psychological foundations behind men’s resistance to change, often rooted in values of stability, strength, and predictability. This talk examined how these characteristics, while advantageous in leadership and decision-making, can hinder adaptation in today’s rapidly evolving environments. Today’s VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world requires resilience through adaptability. By understanding the psychological drivers of male steadfastness, he offered evidence-based strategies for an environment that fosters greater flexibility, resilience, and growth in male leaders, enabling them to navigate change more effectively while maintaining their core strengths. Click the YouTube link below to listen to Robert's talk. Contact & Resources Get in touch with Robert and find out more about his work

ANA Full Member and on the ANA Advisory Board Meet Mookie Lee-Menuhin Acclaimed Concert Pianist and Cognitive Neuroscientist interested in expertise, peak performance, and eudaimonia. Mookie Lee-Menuhin integrates her professional musical pursuits with her passion for neuroscience to create meaningful social impact. A graduate with distinction in applied neuroscience from King’s College London, her research explores the neuroscience of musical expertise and performance and the experience of pleasure in music. Dedicated to using music as a means of healing, Mookie has worked on projects like the ‘Lullaby Project’ with El Sistema Greece and collaborated with UNHCR to promote peace through music. "She was part of the ‘lullaby project’ with El Sistema Greece, giving a concert that brought refugee and local children together at the Stavros Niarchos Foundation Cultural Centre in Athens in 2019. During the same year, in commemoration of the International Day of Peace, she collaborated with UNHCR, the UN Refugee Agency, delivering a speech and jointly hosting a concert with Barbara Hendricks." Her unique journey has earned her recognition from organisations like CERN (leading a 'Women in Science' conversation) and the SungJoo Foundation (ongoing volunteer work), showcasing just some of her innovative work at the intersection of neuroscience, music and global community social impact. Mookie is a Founding Member of ANA and Advisor to ANA, based in Switzerland. She has supported our mission since its inception, Mookie's Social Impact Pledge: 1. COMMITMENT TO EQUITY AND INCLUSION The Emperor’s New Clothes and Your Health Author: Mookie Lee-Menuhin December 2024 Mookie leads by example, by continuing to share her innovative, evidence-based insights through her music, advocacy, public speaking, and authorship. Discover her latest article here: Click ⤢ at the bottom right of the Article to enter full screen and view the article. The Article features a video on page 2 and a glossary and references, included at the end for further reading. Contact & Resources Get in touch with Mookie and find out more about her work

Applied Neuroscience Community in São Paulo Founding Member S ão Paulo ANA Refund Policy Felipe A. Tamegão L. Barros, MBA Founding Member ANA São Paulo Chapter Email: felipe.barros@kcl.ac.uk Social Links: LinkedIn: linkedin.com/in/felipetamegao ANA Brazil Chartered on 15th May, 2025 ANA Brazil Community Pledge In 2026, ANA Brazil will strategically focus on the intersection of artificial intelligence (AI) and neuroscience, advancing research, education, and real-world applications in this field across domains, disciplines and subject matter. This agenda aims to foster innovation in mental health, brain health, and human performance, positioning ANA Brazil as a key contributor to globally relevant, ethically grounded initiatives in this arena. A Bit About Felipe Felipe is currently pursuing an MSc in Applied Neuroscience at King's College London and has recently begun an MBA in Business and AI at Saint Paul Escola de Negócios. He also holds accreditations in cognitive psychology, data science, international relations, and global business management from institutions including Harvard University, Leiden University, the University of Geneva, and IBM. As Director General of Seval Trading, he leads a global team across marketing research, business intelligence, international trade, logistics, and contract negotiation, with over 16 years of experience in international sales and marketing. His interest in digital marketing has become an essential strategy in his commercial work. He previously served as International Trade Manager at the Arab-Brazilian Chamber of Commerce. Combining business acumen, neuroscience and AI domains, Felipe is passionate about developing interdisciplinary, socially impactful solutions that bridge global business and health challenges with local community needs. As the Founding Member of the ANA São Paulo Chapter, he aims to bring applied neuroscience into real-world innovation, enhancing local lives while contributing to ANA's global Chapter collaboration. Meet Felipe on LinkedIn January 2007 - Present January 2005 - January 2009 January 2023 - June 2024 Seval Trading Director General Subject to Change Marketing Manager Arab-Brazilian Chamber of Commerce Câmara de Comércio Árabe-Brasileira International Trade Manager - Department Manager

Global Applied Neuroscience Network ANA Global Network 4 Pillars 1. ANA MEMBERS ANA Members are curious about their brains! The ANA Network is free to join to encourage enthusiasts who wish to learn more about their brains. The Professional Register is designed for qualified professionals and academics in applied neuroscience and allied disciplines, offering the benefits of a network and recognition to support their work and impact. Our members accelerate neuroscience research to practice, bridging the gap between the lab and you! In academia, industry and society at large, driving social impact to enhance lives. 2. ANA CHAPTERS ANA Chapters are essential to building the ANA NETWORK, creating local hubs for applied neuroscience worldwide. London-based ANA HQ sets the ethical charter and unifies our global Chapter efforts, supporting local members to translate research that reflects cultural contexts and diverse voices. Local initiatives such as events contribute to a growing learning community, culminating in an annual Global ANA Day (#GAD). Each year, #GAD will focus on topics of global relevance, celebrating the brain for social impact to enhance lives. 3. ANA COLLABORATORS ANA Collaborators are foundational to fostering the sharing of specialisms and efforts, spanning across sectors such as neurodiversity in the workplace, educational neuroscience, healthcare technology, AI intersection with research, and policy making. By working together with Partners & Collaborators, we extend the reach of our respective missions, co-creating innovative programmes, impactful tools and meaningful initiatives. Advancing the ethical application of neuroscience for social impact to enhance lives. 4. ANA ADVISORY BOARD The Advisory Board is at the core of strategic governance and ethical oversight, comprising distinguished leaders from industry and academia. They mentor ANA's ethical leadership, social impact focus, and strategic business policy, as well as contribute to validating new models and driving future-focused initiatives. By leveraging their extensive expertise and networks, they reinforce our collective efforts to deliver ethical social impact to enhance lives. ANA Network at a Glance

UK Applied Neuroscience Network ANA Great Britain Chapter By working together in Chapters, scaling a global Network of Applied Neuroscientists, and allied disciplines, that have traditionally worked in silos, is possible. Chapters are local hubs, promoting collaboration and creating meaningful social impact within their communities. ANA HQ in London serves as the central headquarters for the global NEURO Network. It plays a distinct role in ethical leadership, governance, and the acting data controller, while supporting the development of Chapters worldwide. ANA HQ organises annual events, driving membership growth, and showcasing the impact of applied neuroscience by bridging the translation gap between discovery in the lab and you! We do this through 8 NEURO Events each year. If you’re passionate about being the voice of Applied Neuroscience in your region as a Founding Member or would like to explore partnerships, please contact us for details and eligibility: info@appliedneuroscienceassociation.com . ENGLAND CHAPTER INAUGURAL MEMBER LONDON Louise Baker louise@louisebaker.co.uk ANA CHARTERED ON 17th February 2022 WALES CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] Interested in this role? Contact us SCOTLAND CHAPTER FOUNDING MEMBER Contact Name Contact Email CHARTERED ON [DATE] Interested in this role? Contact us Explore Other Chapters Explore Other Chapters Explore Other Chapters Explore Other Chapters

ANA Chapter Frankfurt Germany Founding Member and Community Champion Meet Gwen Bach Applied Neuroscientist & Chief Brain Health Officer at BEE NOVA, Founder Goals Ninja As a Full Member of ANA and Founding Member of the ANA Frankfurt Chapter, Gwen has supported the Association’s social impact mission since its inception. She is a key contributor to ANA’s initiatives and advocacy, and leverages her expertise to translate research into practical knowledge and actionable solutions that are aimed at enhancing everyday lives and organisational well-being. As the founder of Goals Ninja, Gwen has developed a framework grounded in neuroscience and behavioural psychology that helps individuals and organisations move from intention to meaningful action. Her work focuses on procrastination: identifying productivity barriers, setting achievable goals, and creating sustainable success. Applying evidence-based strategies, her goal is to empower people to build habits that align with their values and objectives. Goals Ninja Blog is a valuable resource where readers can expect straightforward advice, engaging stories, and free practical tools for everyday life. As Chief Brain Health Officer at BEE NOVA, the current focus is delivering BrainTools — a strategic platform for businesses seeking an ‘early warning system’ of employee feedback, powered by ethical AI and sustained through anonymity, enabling real-time insights into cognitive wellbeing, team dynamics, and organisational resilience. Gwen's Social Impact Pledge: 2 - PUBLIC EDUCATION AND AWARENESS Suffering in Silence: Masculinity, Mental Health, and Alcohol Self-medication As part of the ANA International Men's Day Celebration (#IMD2024) Forum, Gwen spoke about particular research that showed many men self-medicate with alcohol to cope with mental health issues, particularly anxiety and depression, often driven by societal norms that discourage vulnerability. Studies highlight a strong link between alcohol use and mental health problems, with alcohol consumption used to manage anxiety, social discomfort, and trauma. The COVID-19 pandemic intensified this behaviour, particularly among those experiencing heightened anxiety and depression. The stigma around mental health and masculine ideals exacerbates the issue, making men less likely to seek help. A comprehensive approach is needed to address this. In this Talk, we will initiate the conversation with a strategy that includes mental health awareness and reducing stigma around seeking support. Click the YouTube link below to listen to Gwen's talk. Contact and Resources Get in touch with Gwen and find out more about her work